be confident going to market
test your wearable with the wear scale
WHAT
IS THE WEAR SCALE
Norene Kelly, Ph.D. developed the WEAR Scale (for WEarable Acceptability Range) to measure and predict the social acceptability of any wearable device or prototype during her Ph.D. program at Iowa State University. A rigorous research methodology revealed two key factors: a socially acceptable wearable must fulfill aspirational desires and not contribute to social fears. Therefore, the WEAR Scale’s 14 items capture peoples’ perceptions of these two dimensions.
Fulfillment of aspirational desires
A major theme throughout existing research is that worn clothing or objects are a form of communication by the wearer, directed at observers. To be socially acceptable, a wearable must be consistent with one’s self-image and receive a positive reaction from others.
Absence of social fears
A socially acceptable wearable is not a threat to other people. For example, a socially acceptable wearable does not raise privacy issues, is not considered inappropriate, does not cause others to perceive the wearer as rude, and does not cause offense.
Wear Score
A wearable receives a WEAR Score to reflect the acceptability of the device ranging from 1 (extremely low social acceptability) to 6 (extremely high acceptability). Low-scoring scale items can be looked at diagnostically to identify issues with acceptance and correct problems to align with overall design or marketing strategies.

Be confident in the unveiling of your device and get an idea of where your wearable stands in the minds of potential users. Get your WEAR Score and ensure a path to success.
WHY
SHOULD I USE THE WEAR SCALE
Wearables are at the forefront of technology and are evolving rapidly. As this area continues to grow, the factors affecting the social acceptability of wearable devices have been poorly understood. Wearable success in the marketplace is dependent on consumers’ consent to wearing the device and numerous other factors such as moral codes, habits of dress, form and context of use.

The WEAR Scale is used to predict the acceptability and understand why, and where, a wearable may fall short. This tool provides valuable insights at any phase of the product life cycle but is particularly effective during the prototype stage. WEAR Scale data presents clear actions to correct design and marketing paths for a smoother journey to mass adoption.
get wear scale approved
Learn about other services by
Lets get started!
CALL or EMAIL
408.297.2445
With UEGroup, you’ll interact directly with a senior member of the team to ensure your needs are understood and translated into action.
You will hear back from us in a few hours on business days.
GO TO FULL CONTACT US PAGE