Founder of UEGroup and a usability expert with more than 25 years of UX strategy, research, and design experience. Prior to founding UEGroup, Tony founded Netscape's User Experience Group, the Apple/Claris Human Interface Group, and organizations at Lotus/IBM and Xerox PARC. He also launched various web and software ventures. Tony speaks regularly and is the author of the book “Global Interface Design.”

A project and operations manager who manages UEGroup’s relationship with its clients. Her background in Business Management allows her to keep a focus on what is most important to our client’s business. Kathy’s past experience includes positions in the financial services industry, where she developed Quality Improvement Systems.

A multidisciplinary designer with a passion for problem-solving in both industrial design as well as digital experience domains. Ashley’s approach to problem-solving allows her to create inventive solutions that balance business goals and technical constraints with user needs, values, and behaviors. She leads UEGroup's development of the Innovation Equation™, a process used to drive innovation and untraditional thinking in product/service visions and business strategy based on human emotions, behaviors, and familiarities. Ashley's work has spanned product design, mixed ecosystem experience design, and company-wide UX strategy for brands such as Disney, Intel, and Stryker.

An innovative visual designer with over 15 years of experience in graphic design and digital experiences. Cygny has a passion for exploring new types of visual presentations and product concepts. Her talent, forged in her illustration and photography background, allows her to blend artistic beauty with product design, to achieve emotional reactions that attract and engage technology users. Her expertise includes information visualization.

Danielle is an energetic team player with a love for all things marketing. Her dedication to educating and engaging customers about UEGroup and the many services we offer ensures meaningful and unique client experiences across industries. Danielle oversees all marketing-related efforts at UEGroup and enjoys creating opportunities for UX partnerships between the UEGroup brand and organizations.

Sarah is a Senior UX Designer and strategist by nature, blending her passion for psychology and innovation to turn project visions into reality. Never shying away from a challenge, Sarah specializes in complex product design for organizations across enterprise, aerospace, and security. On any given day, you can find her juggling project management, vision setting, framework definition, and user engagement to keep projects moving forward seamlessly. Through her designs, Sarah excels at balancing tensions that exist within a system for a solution to be successful for both the user and business needs.

Celeste is a UX Designer with a military background in healthcare logistics and operations intelligence. Her analytical skills allow her to embrace challenges using critical thinking to effectively dissect and create functional designs. Her work is guided by the belief that design is a problem-solving tool to cultivate impactful experiences that drive a human-centered focus. Her recent work has been focused on the aerospace and defense industry.

Alice is a UX Researcher with a background in clinical psychology and behavioral health. Her skills developing trust and comfort with patients has transcended into her work with user research participants through the multitude studies she leads. Alice helps organizations make data-backed decisions across products and emerging technologies with recent work supporting aerospace, AI/ML, and data collection.

Franklin is a UX Researcher and a Human Factors Engineer by training with a background in medical devices. He has a keen interest in technology and natural curiosity around people’s interactions with it. Franklin’s experience working with clients and participants during user research studies helps bring to actionable insights to organizations and innovative products to market.

Tucker is a consummate professional in the canine arts with an advanced degree is Back Scratching from Whatsamattawith U. His keen observational senses allow him to participate in critical design and research meetings while in a deep meditative state. Career highs include the discovery of a 6-month-old chew toy behind the conference room table and the extraction of a squeaker from an indestructible toy. He prefers to telecommute on days when visiting guests would prefer to not have a dog present in the office.