TONY 
FERNANDES
Chief Instigator
Founder of UEGroup and a usability expert with more than 25 years of UX strategy, research and design experience. Prior to founding UEGroup, Tony founded Netscape's User Experience Group, the Apple/Claris Human Interface Group and organizations at Lotus/IBM and Xerox PARC. He also launched various web and software ventures. Tony speaks regularly and is the author of the book “Global Interface Design”.
KATHY 
FERNANDES
Merry-go-round operator
A project and operations manager who manages UEGroup’s relationship with its clients. Her background in Business Management allows her to keep a focus on what is most important to our client’s business. Kathy’s past experience includes positions in the financial services industry, where she developed Quality Improvement Systems.
SARAH 
GARCIA
Sleuth
A senior UX researcher with a background in market research. Sarah brings business and marketing savvy to the research she takes on and her unique perspective has profited companies such as Disney Interactive Labs, Dell Computer, Stryker, Intel and DirectTV. Sarah is experienced with onscreen, device, medical, enterprise and consumer usability and has spoken on Practical UX Methodologies, Incorporating Kids into UX Methodologies and Measuring Emotion at conferences such as TVX, UXPA and CHI.
ASHLEY 
NICODEMUS
Designer of 
All Trades
A multidisciplinary designer with a passion for problem solving in both industrial design as well as digital experience domains. Ashley’s problem-solving approach to design allows her to create easy to use and visually communicative solutions centered around user’s concerns, values, and behaviors across multiple platforms and industries. Her work has spanned product design, interaction design, and graphic design for such brands as glasses.com, Intel, Boston Scientific and more.
GEOFF 
ISBELL
Interactive 
Weboholic
Interactive, web, game and mobile developer able to create engaging experiences across multiple industries and platforms. His expertise includes XAML and HTML5. His work includes a diverse set of projects from Hollywood movie premier experiences, new product launches, interactive advertising, education, and consumer/ enterprise products. His client experience includes AOL, Motorola, and Boston Scientific.
CYGNY 
MALVAR
Digital Beautician
An innovative visual designer with over 15 years of experience in graphic design and digital experiences. Cygny has a passion for exploring new types of visual presentations and product concepts. Her talent, forged in her illustration and photography background, allows her to blend artistic beauty with product design, to achieve emotional reactions that attract and engage technology users. Her expertise includes information visualization.
CHRISTOPHER 
FUSELIER
Bit Wrangler
A Stanford trained engineer with two decades of experience developing software, Christopher believes customer happiness is a logical consequence of a well-documented code. His track record of successful commercial products includes desktop applications, client/server software, embedded solutions, web services, browser add-ons and mobile apps.
MEGAN 
McCracken
Cognitive Genie
Megan is a multifaceted UX researcher with a background in Cognitive Science. She brings a deep understanding of behavioral psychology to her work, which allows her to empathize with players on both sides of a product: the users and the developers. This combined with her inquisitive and highly observational nature makes her a well-rounded researcher. Megan has spoken at CHI, and has been published in ACM-SIGCHI. Her research experience includes usability testing for websites, software, and hardware; interceptive interviews; kid testing; and OOBE testing.
BLAIR 
KOENEMAN
Experience 
Engineer
Blair is an interaction designer with a computer science background. Her work includes web and mobile experiences for enterprise, consumer and healthcare experiences. Blair’s work often focusses on overall systems-level problems that allows scalable UX frameworks to emerge. Her protyping skills include the use of products such as Axure.
SCOTT 
JACKSON
Code Stalker
A software developer with degrees in Electrical Engineering and Computer Science, Scott is responsible for turning big-dream ideas into real-world applications. His expertise includes mobile apps, web app front ends, and large backend integration challenges. He developed his broad range of hardware and software expertise as a Principal Engineer at Intel in a prior life.
ALYCE 
GREEN
Dot Connector
Alyce is a senior designer and researcher with over 15 years of design experience. Her ability to do both design and research allows her to participate in the entire lifecycle of the Design Thinking process and provide unique insights at all phases. Her previous roles include UX Manager at Stryker Medical. Alyce has worked on a diverse set of projects which span the medical field to cyber security.
DANIELLE 
PANIGALL
Ignitor
Danielle is an energetic and industrious team player with a love for all things marketing. Her dedication to educating and engaging customers about UEGroup and the many services we offer ensures meaningful and unique client experiences. Danielle sparks positive interest and reaction in various industries by exercising both outbound and inbound marketing efforts.
NORENE 
KELLY
Opportunity Architect
Norene Kelly has a Ph.D. in Human Computer Interaction from Iowa State University, where she conducted research and also designed and taught HCI courses. She has implemented a wide variety of methods to improve UX in both academia and industry. Using an iterative, empirical approach focused on users, Norene works with clients to maximize opportunities and arrive at validated solutions. Additionally, for her dissertation, Norene developed the WEAR Scale to measure the social acceptability of wearable devices.
Andrea 
de la Cruz
Vision Brewer
A graphic designer turned digital marketer and recruiter – works alongside researchers, designers and clients to learn and gather meaningful data, developing, implementing and managing campaigns. As a part of the UEGroup team, Andrea utilizes her background to enhance brand awareness with a creative twist. Her dedication to long-term success in light of the details makes Andrea an asset to the team and a great resource for clients who desire a human connection beyond data. Andrea’s past experience includes work with clients in architectural, non-profit, education and entertainment industries.
Patrick 
Culley
Innovation Evangelist
Pat has a broad medical device and imaging background, with positions at Becton Dickinson, Smith & Nephew, and Boston Scientific, and was a client of UEGroup prior to joining us. His early interest in software for health care has led to innovations in digital radiography, surgical navigation, endoscopy, and a patient handheld controller for implanted Class III devices. Pat has been a part of startups to create teleradiology, practice management, clinical trial, and virtual auditorium apps, with a focus on strategy and intuitive usability.
Annie 
Pugliese
Intuitive Guru
Annie is a UX Designer with a background in Bioengineering: Cognitive/Perceptual Assistive Technology. With a passion for helping people and creating intuitive workflows, Annie designs with all users in mind. Knowledge of engineering, design and research allow her to approach problems from unique perspectives. Her recent work includes applications for cognitively impaired and handicapped individuals.
Tucker
Life Coach
Tucker is a consummate professional in the canine arts with an advanced degree is Back Scratching from Whatsamattawith U. His keen observational senses allow him to participate in critical design and research meetings while in a deep meditative state. Career highs include the discovery of a 6 month old chew toy behind the conference room table and the extraction of a squeaker from an indestructible toy. He prefers to telecommute on days when visiting guests would prefer to not have a dog present in the office.
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