CONTACT US
INDUSTRY
Consumer
Entertainment
PLATFORM
Emerging Technologies
SERVICES
Research: Color, Material and Finish (CMF)
At a Glance

Before Google released their new cloud gaming service Stadia on the market, they enlisted us to help them better understand gamers’ needs around the controller. Because the project was still highly classified, Google trusted us to run blind testing across the US.

How we did it

By removing the universally known brand name from the testing equation, all facets of the study were kept under lock and key, and our researchers were able to have unbiased conversations with gamers around different colored controllers and how important it was to them to use a unique and expressive controller. Findings from our research directly influenced the three colorways, “Clearly White”, “Just Black” and “Wasabi”, that Google developed and released with their cutting-edge gaming platform.

Image
Image

Similar projects

Let's Get Started!
Call Or Email
408.297.2445
With UEGroup, you’ll interact directly with a senior member of the team to ensure your needs are understood and translated into action.
You will hear back from us in a few hours on business days.
Interested in participating in a research study?
Click here to fill out a survey.
Go To Full Contact Us Page ⟶
Accessibility Menu