UEG Approach to UX/UI design
Getting the user interface right is critical. It can make your product more marketable and lower costs through reduced customer support. Our approach to user interface design and user experience addresses the need to provide your users with value while also understanding that they will react to your product emotionally.
LEARN MORE ABOUT
our experience in your area of expertise
OUR PROCESS
We address both the logical and emotional aspects of the design by using an iterative process that separates the crafting of the “flow” from the “look”. This allows us to provide the focus that each key area needs. This is our ideal process, but we are ready to assist clients with any portion of the process.
DISCOVER
We take the time to fully understand your business and product goals along with your customer's viewpoint to identify the direction and requirements necessary to create an interface best suited to your needs.
FOCUS GROUP
ETHNOGRAPHY
STAKEHOLDER
INTERVIEW
PRODUCT DEMOS
TEST
We like to have user input throughout the concept generation process so we can get their feedback on any amazing ideas and make sure we are meeting all of their needs.
USER TESTING
FOCUS GROUPS
INTERVIEWS
GENERATE CONCEPTS
Taking the goals established during the discovery phase or learned through testing, we start the iterative process with lo-fi concepts to get feedback early and often. As the process continues, the concept develops into a hi-fi final design.
BRAINSTORMS
SKETCHES
WIREFRAMES
PROTOTYPES
PRODUCE
We provide all of the production assets necessary for your development team to take over and make the final design real. We can also do the development for you. Learn more
STYLE GUIDE
PRODUCTION ASSETS
SOURCE FILES
ITERATE
We like to do multiple rounds of concept generation and user testing to build a refined and proven concept. The number of rounds depends on the scope of the project.
SUPPORT
We keep helping you as long as you need us.
MEET SOME OF OUR DESIGNERS
The success of our designs is due to the strength of our foundation. Each designer has experience in multiple forms of art and design. Because of this, we do not approach the problem in a linear fashion.
We take our diverse backgrounds and versatile skill set to tackle the problem in a way that is best suited for your goals and user needs. Each designer has their own unique perspective and specialties, making a well rounded team that can tackle any design problem.
MEET THE REST OF OUR TEAM
ASHLEY 
NICODEMUS
Designer of All Trades
ALYCE 
GREEN
Dot Connector
CYGNY 
MALVAR
Digital Beautician
OUR DESIGN WORK
EXPLORE ALL OF OUR WORK
TECHNOLOGY
RESEARCH
USABILITY TESTING
ETHNOGRAPHY
DESIGN
INTERACTION DESIGN
VISUAL DESIGN
DEVELOP
MOBILE
Lets get started!
CALL or EMAIL
408.297.2445
With UEGroup, you’ll interact directly with a senior member of the team to ensure your needs are understood and translated into action.
You will hear back from us in a few hours on business days.
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