UEG Approach to visual design
Brands have become an interactive experience. The user experience sets a customer’s perception of value, quality, and credibility. Leveraging high quality visual design and usability can take you above the noise by building a customer relationship through every click and every glance.
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our experience in your area of expertise
OUR PROCESS
Our UX designers work closely with our visual designers to ensure that the design is an extension of the interface through sharing thoughts behind the wireframes. The graphic designer elevates the interaction and experience with expertly crafted artwork that delights users and makes the interface even clearer and easier to use.
BRAND GUIDELINES
We model the look and feel off of the branding guidelines. The guidelines can determine visual elements like color, font, icon style, etc.
WIREFRAMES
The UX team hands off the wireframes to the visual designers, explaining the goals of the project, the details of the design, and the message that needs to be communicated through the visual treatment.
UX CHECK
The visual designers and UX designers work together to make sure that the visual treatment enhances the usability of the design and communicates the intended message.
ITERATE
We like to do multiple rounds of concept generation and feedback to build a refined look. The number of rounds depends on the scope of the project.
SUPPORT
We keep helping you as long as you need us.
GENERATE CONCEPTS
Taking the branding guidelines, company goals, and wireframes, we start the iterative process with lo-fi concepts to get feedback early on possible directions. As the process continues, the concept develops into final rendered screens.
SKETCHES
LO-FI CONCEPTS
RENDERED SCREENS
PRODUCE
We provide all of the production assets necessary for your development team to take over and make the final design real. We can also do the development for you. Learn more
STYLE GUIDE
PRODUCTION ASSETS
SOURCE FILES
MEET SOME OF OUR DESIGNERS
The success of our designs is due to the strength of our foundation. Each designer has experience in multiple forms of art and design. Because of this, we do not approach the problem in a linear fashion.
We take our diverse backgrounds and versatile skill set to tackle the problem in a way that is best suited for your goals and user needs. Each designer has their own unique perspective and specialties, making a well rounded team that can tackle any design problem.
MEET THE REST OF OUR TEAM
ASHLEY 
NICODEMUS
Designer of All Trades
CYGNY 
MALVAR
Digital Beautician
BRIAN 
LANIER
Conscious Creator
OUR DESIGN WORK
EXPLORE ALL OF OUR WORK
TECHNOLOGY
RESEARCH
USABILITY TESTING
ETHNOGRAPHY
DESIGN
INTERACTION DESIGN
VISUAL DESIGN
DEVELOP
MOBILE
Lets get started!
CALL or EMAIL
408.297.2445
With UEGroup, you’ll interact directly with a senior member of the team to ensure your needs are understood and translated into action.
You will hear back from us in a few hours on business days.
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